Pillar One · Digital & AI
Micky works with founders and small teams to figure out where a better website, the right AI tools, or a few small automations will genuinely move the business forward — then builds them.
Before the technology comes the business — what the customer needs, what isn't working, and what would genuinely make things better. Over 30 years in five-star hospitality shaped that approach. The technology is there to solve the problem, not become the problem.
01
A site that feels like a place, not a template.
Marketing sites, landing pages, and product surfaces designed and built end-to-end — from narrative and sitemap to typography, CMS, and launch.
What's included
02
AI where it actually helps — not everywhere.
Practical AI in the corners of the business that touch customers or eat your time: replying to enquiries, drafting content, searching your own files, sorting incoming work. Chosen because it helps, not because it's the fashion.
What's included
03
The small jobs that quietly eat your week — handled.
The connections between your inbox, spreadsheets, booking system, CRM and website that shouldn't need a human every time. Set up so you can see what they're doing and change them later without calling anyone.
What's included
04
Someone in your corner for the tech decisions.
Founders and small teams get pulled in a dozen directions by software, tools and 'you should try AI for this'. Bring the messy questions — leave with a clear view of what to build, what to buy, and what to ignore.
What's included
How it goes
STEP 1
We talk. Learn the business, the people, the constraints.
STEP 2
Narrative, structure, and a first direction to react to.
STEP 3
Design and build in tight loops, with you in the room.
STEP 4
Launch, train, and stay close for the weeks after.
Not sure which piece you need?
Tell me about the project — we'll figure it out on a call. No pitch, no pressure.
Book a call →